Purpose
Main purpose is to equip managers with the right skills and tools in order
to develop their own market strategy. Once they have decided on their own strategy,
they could establish productive operational processes based on that new
strategy.
End State
The outcome of the successful implementation of this training and study
excursions is that participant managers will gain:
· Understanding
of your current ‘business markets’: extern meso (meta) en
macro-environment;
· Insight
in trends concerning your business;
· A
clear vision of important ‘compettitors’ in Europe and beyond;
· Insight
in possible business strategies for Asian enterprises: ‘intern’ environment of
own enterprise;
· Insight
in the consequences of a specific business strategy;
· Competences
to develop an own business strategy and (global) marketing strategy in order to
take purposeful operational actions to implement chosen strategy. Your participating
managers will become more experienced in designing, production and marketing of
their (branded) products in China and abroad.
· Possession
of a practical tool-box with possible business strategies including an
assignment to improve one’s current business strategy.
Schedule: March, April, June, September 2010 (Amsterdam, Paris, Rome)